Zere is an AI assistant on your company’s own number. Your team creates and closes tasks with ordinary messages in WhatsApp and Telegram, with nothing to install. In the evening you see what’s done, what’s at risk and who has gone quiet.
transcriptAidos, urgent: update the price list by Friday and send it to the suppliers
Assigned to Aidos — the message has gone out to him. Priority is high: you said “urgent”.
highUpdate the price list and send it to suppliersAidos · by Friday, 9 October
Message
Z
ZereCompany AI assistant
Monday
Aidos, a new task from Marat:
highUpdate the price list and send it to suppliersDue Friday, 9 October
got it, will do by Thursday
Noted: you’ve promised it by Thursday. Marat can see that.
Message
Z
ZereCompany AI assistant
Wednesday
Reminder: you promised to finish “Update the price list” by tomorrow. Marat’s deadline is Friday.
Thursday
price-list-october.pdf
done, sent it out
Marked as done on time. Marat has been notified. +10 points
Message
WH
Warehouse · work chatMarat, Gulnara, Daniyar, Zere and 6 more
GulnaraThe inventory count is on Saturday and we still have no count sheets
MaratZere, assign Daniyar: prepare the count sheets by Friday
ZereAIAssigned to Daniyar: prepare the count sheets for the inventory count. Due Friday, medium priority.
Daniyargot it 👍
Message
Z
ZereCompany AI assistant
Friday
Daniyar is asking to move “Count sheets” to Monday: he’s waiting for stock figures from accounting. Move it?
ok, but Monday before lunch
Deadline moved: Monday, 13:00. I’ve let Daniyar know.
Message
Z
ZereCompany AI assistant
Friday evening
Today’s summary
6done
3in progress
1overdue
Overdue: “Supplier reconciliation” — Yerzhan, it was due on Thursday. He hasn’t replied today.
Weekly leaderboard
Aidos42Gulnara37Daniyar21Yerzhan−4
Message
00
You say it — the task is assigned
Marat dictated the task the way he always does. Zere transcribed it, found Aidos, set the deadline and priority, and sent him a message.
01
The task arrives where people already chat
Aidos didn’t install anything or sign up anywhere. The task came to his messaging app from Zere, with the author, deadline and priority. He replied “got it” — and that is on record too.
02
Zere remembers the deadline for everyone
She reminds the day before and on the due date. The assignee replies with one word or a photo. Done on time — the points are added straight away.
03
Works in your work group chats
Add Zere to a group. She stays quiet until someone addresses her: “Zere, assign Daniyar…”. A task that comes up in conversation no longer gets buried in the chat.
04
Deadlines don’t move silently
The assignee asks for more time — Zere asks the task’s author. If the answer is “yes”, the deadline changes; if it’s “no”, it stays. Either answer is recorded.
05
By evening you know everything
One report at the end of the day: what’s done, what’s in progress, what’s overdue and who hasn’t replied. No calling around, no “remind me, where are we with…”.
You bought a task tracker — and nobody opens it.Two people out of twenty install the app. The rest “didn’t get around to it”.
Tasks live in voice messages and chats.A day later nobody remembers who was told what.
To find out what’s done, you have to call around.And when you ask “why isn’t it ready?”, the answer is “nobody told me”.
Audit trail
Every task leaves a trail
Who assigned it and when. When the message was delivered and read. What the assignee replied, how many times they asked for more time, when they finished. Every task has a history, so “I didn’t see it” no longer works.
Supplier reconciliationoverdueYerzhan · was due on Thursday
Count sheets for the inventory countin progressDaniyar · Monday, 13:00 · moved once
Update and send the price listdoneAidos · on time · +10
Order water for the officeassignedMadina · no deadline
Manager dashboard
All company tasks — in one list
By person, deadline and priority. Anything at risk sits at the top. You don’t have to scroll through chats to see where things are stuck.
Points
On time — a plus. Missed the deadline — a minus.
Every task you assign has a priority: high, medium or low. The priority decides how much the task is worth. Say “urgent” and Zere sets it to high herself.
On time
Late
Not done
High
+10
+6
−10
Medium
+5
+3
−5
Low
+2
+1
−2
A sample grid. You decide how many points and for what.
Weekly leaderboard
Everyone sees it. Zere sends it out on Friday evening.
1Aidos
42
2Gulnara
37
3Madina
28
4Daniyar
21
5Yerzhan
−4
Points can stay a simple leaderboard, or you can tie them to the bonus: you set the price of a point.
Zere doesn’t judge anyone. She counts three facts by your rules: on time, late, not done.
Every point has a basis — a task and its history. People can argue with facts, not with an opinion.
In her first message she introduces herself as an assistant and asks for consent. Anyone who doesn’t want to talk to an AI writes to their manager directly.
Rules and money are up to you
Zere counts and reminds. The points grid, bonuses and decisions about people are set by the manager.
Your company’s data is yours
We’ll export your tasks and history as soon as you ask, and delete them if you decide to leave.
We’re onboarding our first companies and setting Zere up together with you. Leave your details — we’ll message you on WhatsApp and agree on a start date.
Questions
The first things people ask, in brief
Do employees need to install anything?
No. They save Zere’s number and message her like any other contact: by text, voice message or photo.
What number does Zere write from?
From your company’s number, the one you connect. We recommend getting a separate number for her rather than using the one your customers write to.
What if an employee doesn’t reply?
Zere reminds them about the deadline, and if the task’s author asks, she keeps reminding until the person answers. You’ll see that the message was delivered and read, and the evening report names those who stayed silent.
What happens if the WhatsApp number gets blocked?
Zere is an independent service and not a WhatsApp product, so we give no guarantees for this channel. Tasks and history are stored with Zere: you connect another number or carry on in Telegram, and work continues.
Does she understand voice messages? In which languages?
Today Zere works in Russian — voice messages included, with names and workplace vocabulary. English and Kazakh are in progress. If your team works in another language, mention it in your pilot request.
Are points mandatory?
No. You can run just tasks and reports. Points are switched on separately, and you set up the grid to suit your team.
How much does it cost?
We discuss terms with pilot participants individually. We’ll announce pricing after the pilot.